If you haven’t realized it yet, we are smack in the center of a spectacular tectonic transition that is rendering all previously accepted business models obsolete—the transition to a digital services economy. The new services economy is making services more relevant than products.
Per a recent post from the US secretary of commerce, Penny Pritzker, the United States exported roughly $400 billion in digitally-deliverable services, accounting for more than half of U.S. services exports and about one-sixth of all U.S. goods and services exports. Global giants like IBM now treat their business as a services business. Companies like Google, Facebook, Airbnb and others are leaning on new services to grow their footprint and revenues globally.
Make no mistake. Transitions test mettle. The hallmark of a great company is to see such transitions coming and retool itself to lead through them.
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