If you haven’t realized it yet, we are smack in the center of a spectacular tectonic transition that is rendering all previously accepted business models obsolete—the transition to a digital services economy. The new services economy is making services more relevant than products.

Per a recent post from the US secretary of commerce, Penny Pritzker, the United States exported roughly $400 billion in digitally-deliverable services, accounting for more than half of U.S. services exports and about one-sixth of all U.S. goods and services exports. Global giants like IBM now treat their business as a services business. Companies like Google, Facebook, Airbnb and others are leaning on new services to grow their footprint and revenues globally.

Make no mistake. Transitions test mettle. The hallmark of a great company is to see such transitions coming and retool itself to lead through them.

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My book lays out the leading-edge best practices and service strategies to navigate this transition to lead in the new services economy, become a world-class services organization, and build undisputed sustainable value and differentiation. Take the first step toward unparalleled success with this comprehensive blueprint for corporations of every size and shape.

Leadership for the New Services Economy.

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Find out more: www.theciscoway.com